New JURA Campaign with Roger Federer
Coffee pleasure – freshly ground, not capsuled.
JURA coffee machines are associated with the best coffee quality, simple operation and attractive design. With JURA you can enjoy a variety of coffee specialties at the touch of a button – always freshly ground coffee, not capsules.
Accessories and accessories specially developed for JURA coffee machines ensure that popular coffee specialties are prepared and that the taste experience is excellent.
The use of original JURA care products ensures perfect hygiene and protection. All protective formulations of JURA care products are carefully adapted to the maintenance cycles used in JURA automatic coffee machines.
About JURA
Jura is a Swiss brand of coffee machines founded in 1931 in Switzerland. Initially, the company was engaged in the production of high-quality office equipment such as calculators and cash registers. However, in 1986, Jura began to shift its focus to the production of coffee machines.
Over the years, Jura has become known for its innovative and user-friendly coffee machine technology. The company was one of the first to introduce fully automatic espresso machines that allow users to make coffee-quality drinks at home at the touch of a button.
Today Jura is one of the world's leading manufacturers of coffee machines with a wide range of products for both domestic and commercial use. The company continues to innovate and improve its machines, using high quality materials and advanced technology to create some of the most advanced coffee machines on the market.
Key technologies
The ultimate cup of coffee from fresh beans, freshly ground at the touch of a button, freshly extracted, all in less than 60 seconds – exactly according to your personal taste.
How a JURA automatic coffee machine works
It makes the perfect speciality coffee at the touch of a button – freshly ground, not capsuled. But what happens after you tell the machine to start preparing your speciality coffee? Follow the preparation process with a look inside a JURA coffee machine: from freshly grinding the beans to brewing and the finished result. See how the different technologies work ingeniously together to create the ultimate coffee experience.
The Intelligent Water System (I.W.S.)
Coffee contains 98% water. So fresh, cold water is essential to making the perfect cup of coffee. Heating water causes limescale contained in the water to form deposits. JURA has a smart solution: the CLARIS filter cartridge.
It protects the machine against calcium deposits and extends its service life.
The machine does not need to be descaled.
This ensures a consistent high level of quality for both the water and the coffee.
The Intelligent Water System (I.W.S.) automatically detects when a filter has been inserted.
Product Recognising Grinder (P.R.G.)
To ensure the optimum grind for every speciality, JURA engineers developed the Product Recognising Grinder (P.R.G.). The electronically controlled high-performance grinder adjusts in a fraction of a second to the predefined consistency of grind – much more quickly than could be done manually. Its spectrum ranges from very fine for short classics to very coarse for long specialities.